How to Use ChatGPT for Customer Service
Maxwell Timothy
on Aug 11, 202410 min read
We've all experienced it—waiting longer than we'd like to speak with a customer service agent or being stuck on a call that seems to drag on endlessly. It's not a pleasant experience for anyone involved.
Do not do this to your customers!
As a business owner, it's important to ensure your customers are not at the receiving end of this all-to-common challenge. It comes without saying: neglecting your customers' experiences can have serious consequences for your business.
So, what can be done to address this common issue?
Many modern businesses are turning to ChatGPT as a solution. This AI tool is helping to resolve customer inquiries quickly and accurately, reducing many of the typical hassles associated with the traditional way of customer service operation. If the idea of using ChatGPT for customer service seems a bit unusual, daunting or unclear, sit back, we’ve got you covered.
We're going to take you through how you can effectively use ChatGPT to create a customer service experience that people appreciate.
How can ChatGPT Improve Your customer Support?
For a lot of business owners, ChatGPT is probably a tool you run to when you need to brainstorm or validate an idea. Or probably when you need help drafting some business documents. But can ChatGPT be integrated into your customer support operations? How?
Let's see how ChatGPT can give your customer service a boost.
1. Multilingual support
A Japananse-speaking customer has a question about your product. Another customer that speaks also Spanish is trying to follow up on their order. How do you deal with this language barrier? Of course, with ChatGPT, you wouldn't need a multilingual team to handle those different queries. ChatGPT can understand and respond in many languages, not just with basic translations, but grasping the little details and expressions that make each language unique. This means you can help customers from different parts of the world without any language barriers getting in the way.
2. Offering personalized recommendations
Instead of giving your customers generic responses, ChatGPT can help you tailor your messages to each customer in a way that really speaks to them. This can sometimes be a challenging task for customer service teams because of the high work load and the pressure to deliver on time. ChatGPT is able to personalize messages at scale, rapidly.
3. Improving response times
When customers reach out to customer support teams, there’s a good chance they’re facing a challenge that they need resolved as soon as possible. Having to wait days for an emailed feedback or hours on hold on calls isn’t what they’d want. ChatGPT can handle the legwork and provide the responses each customer need by drawing from your relevant business data, almost instantaneously, without any waiting time.
4. Training agents and new hires
When you bring someone new into your support team, they need to learn the ropes. ChatGPT can help with that. New team members can ask ChatGPT anything about company rules, product details, common customer problems, or even how to talk to customers in different scenarios. This helps new hires get ready faster, so they can start helping real customers sooner.
5. Drafting support documents
Drafting customer service documents like emails can take a lot of time and often feels repetitive. ChatGPT can help by writing personalized, professional emails in seconds. It can look at what the customer is asking about and create a response that addresses their concerns. So a customer is having issues with a product and needs some clarification? ChatGPT can write a friendly email explaining ways to fix the issue, what's being done to fix it on the business end, and maybe even offer some tips to help the support team make up for the trouble.
How to Integrate ChatGPT into Your Customer Service Protocol
So, you're thinking about bringing ChatGPT into your customer service team? That's great! But hold your horses - there are a few bumps in the road we need to talk about first.
Let's face it, ChatGPT is pretty smart, but it's not a mind reader. One of the biggest hurdles is that ChatGPT doesn't have access to your specific business data. It's like trying to bake a cake without knowing the recipe - things might get messy.
So, how do we fix this? Well, there are a couple of ways to get ChatGPT up to speed with your business know-how.
Custom GPTs
One way to integrate ChatGPT into your customer experience journey is to adopt ChatGPT's custom GPTs. Think of a custom GPT as a mini-me version of ChatGPT that you can feed your key data and train to do specific things based on that info. Sounds perfect, right?
Well, not so fast. Custom GPTs have their own set of quirks. For one, they're not great at matching your company's look and feel. It's like having a smart intern who always shows up in a Halloween costume - not quite the professional image you're going for. Plus, you can’t really deploy Custom GPTs in a customer-facing way. You can’t put it on your website or app for your customer service representatives to use. So, basically, you’ll have to run to type in a question into your Custom GPT any time you need help. That’s not exactly the right way to use AI in your customer service operations.
AI-Powered Chatbots
Another way to bring ChatGPT into your customer support operations is by using a trainable AI-powered chatbot like Chatbase. This is one of the most efficient ways to use AI in your business. Why? Let's break it down.
AI-powered chatbots like Chatbase can be trained on your business data to ensure they have a clear understanding of your company. This means your chatbot gets to know your product inside and out, understands your business goals, knows how to use your product, and is familiar with common pain points related to your offerings. It even gets up to speed on your company policies.
Once you've trained your chatbot, it can answer all support-related queries with ease and accuracy. The best part? It does this with on-brand messaging that aligns with your business goals. It's like having a customer service rep who never forgets a single detail about your company.
So, unlike tools like Custom GPT where you have to approach it with a question each time, Chatbase gives you two options. First, you can use it as a customer support rep yourself, asking questions about your company's products, services, or policies when you're not sure about something. It's like having a knowledgeable colleague always ready to help.
Your second option is to deploy it as a customer-facing chatbot on your website. In this role, it can answer customer questions on your behalf, providing round-the-clock support without you having to lift a finger.
With a platform like Chatbase, you're essentially giving your chatbot the inside scoop on your business. This means you get all the smarts of ChatGPT, but with the accuracy of your own business knowledge. It's a way to harness the power of AI while ensuring the information provided is specific to your company and always on point.
Ready to boost your customer service with ChatGPT? Chatbase offers the perfect blend of AI power and business-specific knowledge, giving you a chatbot that truly understands your company. But don’t take my word for it, Sign up for a free Chatbase account to train and deploy your first AI chatbot.